Ninja Tactics

All of us at Ninja Number recently read the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown. The book, in a nutshell, teaches you how to be selective about the essential things in your life and then cutting everything else out. Ninja Number is a small company. We wear lots of hats, and sometimes it’s hard to say no. We’re…

Meetings. They can be the biggest time-suckers next to Facebook. And they’re usually less enjoyable. Studies estimate that we hold 11 million formal business meetings in the United States every day. That equates to $37 billion in lost revenue from time wasted in meetings. Shocked? You’re not even close yet: Employees spend 37 percent of their time…

It’s difficult to start up a business. Long hours, little revenue coming in – and if it’s something you’re passionate about, you may find that you spend days, nights and weekends on the company. Sounds dedicated, doesn’t it? Well, it’s actually a recipe for disaster. According to Bank of America, 29% work between 51-70 hours…

So you’ve started a business. Congratulations! You’ve hung your sign out in front of your storefront; you’ve made business cards; you’ve told your family. So now you wait. And you wait some more. Where are all the customers? Unfortunately, it’s not like the voice in “Field of Dreams” – loosely paraphrased, “If you build it,…

To succeed in business, you need to network. It’s free, puts you in touch with people who can help you and your business, and leads to future business opportunities. But for many entrepreneurs, networking ranks right up there with root canals and IRS audits as things they’d never want to do. They’re introverts, and being…