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5 Reasons Your Small Business Deserves Thoughtful Branding 

December 18, 2019 @ 8:08AM

All too often, small business owners think that going through a “branding process” is only for national or global companies who have widespread recognition. However, even local businesses need brand consistency. And it should go beyond an eye-catching logo and professional-looking business cards.   Entrepreneur explains it like this:  “Your brand is the sum total of your customers’ perceptions,…

Millennials looking at phone
July 25, 2019 @ 5:17PM

“Millennials” has been a buzz word for almost a decade now, and it’s one of the largest generations in the United States. So it’s hard to dismiss them – especially if you’ve done your work on developing personas and found that 18- to 34-year-olds are your target audience. Facts about Millennials Millennials are the fastest-growing…

Man looking at board full of documents
September 26, 2018 @ 7:19PM

Here’s the good news: After six weeks, you’re basically done. You just need to get everything down on paper, set some goals and metrics, and stick to it. But, you may say, “I’m not a writer. I can’t do that!” That’s okay. As long as you can understand what you’ve written, it doesn’t have to…

Marketing Strategy
September 19, 2018 @ 5:17PM

You’ve researched your target audience and your competition. You’ve drafted your positioning statement and figured out your pricing. What’s left? What’s left is what most people think of when they think of a marketing plan – the strategy, or how you plan to gain new customers. Most people skip straight to this step, but you…