5 Reasons Your Small Business Deserves Thoughtful Branding 

All too often, small business owners think that going through a “branding process” is only for national or global companies who have widespread recognition. However, even local businesses need brand consistency. And it should go beyond an eye-catching logo and professional-looking business cards.   Entrepreneur explains it like this:  “Your brand is the sum total of your customers’ perceptions,…

Many entrepreneurs associate the first steps of building their business with choosing a name. For some, it’s been floating around in their mind for years. For others, they have a hard time pinpointing something that feels right. Whether you’ve got it figured out or have no idea where to begin, it’s always a good idea…