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New Year's

10 New Year’s Resolutions for Entrepreneurs

We all have our personal resolutions when the new year comes around: lose weight, exercise more, spend more time with friends and family. But what about your business? Your business made it through another year, but there are definitely some areas you could improve upon to help drive sales and increase revenue. What better time...

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10 Items You Must Have in Your Startup’s Budget

Starting a business is hard, especially if you’re starting out on your own. You have many things to consider: Will my business succeed? What’s my business model and strategy? Will I sell enough of my product or services to make a living? How will I find and keep customers? Add to the fact that you’ll...

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Public relations

How PR can boost your sales

You’ve heard talk about how you may need “more PR” or how something “would be good PR.” What exactly, though, are people talking about? Let’s start with the basics. PR is simply public relations. You sometimes hear PR and marketing used interchangeably, but the two are very different. According to muse.com, marketing is focused on...

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Woman shopping

Small Business Saturday: How to Keep the Momentum

Saturday, November 24 was Small Business Saturday. Held the day after Black Friday, the event was a chance for small businesses to get in on the Black Friday sales that tend to be dominated by the large businesses that have enough money for circulars in the daily newspaper. Created by American Express, Small Business Saturday...

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