Naming Your Business

Many entrepreneurs associate the first steps of building their business with choosing a name. For some, it’s been floating around in their mind for years. For others, they have a hard time pinpointing something that feels right. Whether you’ve got it figured out or have no idea where to begin, it’s always a good idea…

You can probably identify a few companies simply based on their legendary slogans. For example, “The Quicker Picker Upper” for Bounty paper towels or Apple’s “Think Different”. The fact that you can rattle off companies and their correlating slogans means their marketing team has succeeded in brand awareness, identification, and loyalty. In many ways, the…

If you’ve ever watched Shark Tank, you know the incredible impact an influx of cash can have on a new (or even established) company. Any entrepreneur knows that you have to spend money to make money. It’s one of the oldest and most basic principles of owning a business and scaling it. But it’s a…

Smart phones as you know them today have come a long way since their predecessors – the basic mobile phone. It was exactly that: a portable phone, and not much else. Users might be able to take low quality pictures or play games, but mobile devices were used primarily for the phone feature. The opposite…