How to Implement a PR Campaign

You’ve heard talk about how you may need “more PR” or how something “would be good PR.” What exactly, though, are people talking about? Let’s start with the basics. PR is simply public relations. You sometimes hear PR and marketing used interchangeably, but the two are very different. According to muse.com, marketing is focused on…

Saturday, November 24 was Small Business Saturday. Held the day after Black Friday, the event was a chance for small businesses to get in on the Black Friday sales that tend to be dominated by the large businesses that have enough money for circulars in the daily newspaper. Created by American Express, Small Business Saturday…

SEO. Chances are you’ve heard of it, but if you don’t know what it means, and you have a website for your small business, you may have problems. What is SEO? SEO stands for search engine optimization. It’s a strategy used to help web pages reach the top of search engine results. Most people find…

As your business grows from a one-person shop to a team of professionals, you need a phone system that will grow with you. You shouldn’t expect your employees to use their personal numbers to answer business calls, just as you shouldn’t answer business calls from your personal number, either. You could get separate numbers for…