How PR Can Increase Your Sales

Most people think of marketing and public relations as the same thing, or if not, very similar. But while there are some similarities, they serve two different purposes. Muse.com explains the difference: Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as…

One aspect of marketing that is now inherent in all business strategies is social media. According to a recent Pew survey, 7 out of 10 Americans currently use some social media app. And whether you like it or not, people are probably talking about your business on social media. Do you want to be part…

Did you resolve to read more during 2019? If so, you’re not alone. According to statista.com, almost one in five of those making New Year’s resolutions in 2018 chose to read more. If you’re an entrepreneur, you can meet your resolution and become a better business owner by reading books from this list, which we…

We all have our personal resolutions when the new year comes around: lose weight, exercise more, spend more time with friends and family. But what about your business? Your business made it through another year, but there are definitely some areas you could improve upon to help drive sales and increase revenue. What better time…