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Ninja Tactics

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Creating a Marketing Plan, Part 6: Putting It All Together

Here’s the good news: After six weeks, you’re basically done. You just need to get everything down on paper, set some goals and metrics, and stick to it. But, you may say, “I’m not a writer. I can’t do that!” That’s okay. As long as you can understand what you’ve written, it doesn’t have to...

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Marketing Strategy

Creating a Marketing Plan, Part 5: The Strategy

You’ve researched your target audience and your competition. You’ve drafted your positioning statement and figured out your pricing. What’s left? What’s left is what most people think of when they think of a marketing plan – the strategy, or how you plan to gain new customers. Most people skip straight to this step, but you...

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Creating a Marketing Plan, Part 4: Positioning and Pricing

So you’ve done your research on your target audience and looked at your competition. Are you done yet? Far from it. You need to do a little thinking now to figure out how to position your company among your competitors so you can grab market share in your target audience. Positioning, sometimes called branding, defines...

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Businessmen competing

Creating a Marketing Plan, Part 3: the Competitive Analysis

In the last post, we discussed personas – a way to find out who your target audience is. Today, we focus on finding out who’s also competing for that target audience. Chances are, unless you’ve come up with a new product or service that no one else has thought of, you’re going to have competition...

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