Creating a Marketing Plan, Part 1

In the movie “Field of Dreams,” Ray Kinsella is in his cornfield when he hears a voice say, “If you build it, he will come.” Sometimes we think of building our business that way: If you create your business, it will be such a great idea that people will be knocking down your door to…

Let’s face it: In today’s competitive business world, you need a virtual PBX. Wait – What? PBX? Virtual? What exactly is that? Let’s start at the beginning. A PBX stands for Private Branch Exchange. It’s essentially a telephone system with multiple extensions. Each employee has their own extension, or phone number, and can be part…

In our last post, we discussed whether your business should have a blog. Regardless of where you fell on this issue, you need a website. If you own a business, it’s not just necessary, but it’s a given. Website URLs have become more popular than physical addresses in terms of identifying a company. Websites can…

Blog, blog blog. What used to be the musings of individuals trying to make themselves heard in the world wide Internet has now turned into a major corporate communications strategy. Most businesses have a blog; according to the Content Marketing Institute, 77% of business-to-consumer companies have blogs. That leaves some businesses with the question: Should…